7 Reasons Why You Should Build an eCommerce Application Over Website
The era is witnessing huge demand for eCommerce marketplace stores because online shopping platforms bring convenience to service providers and customers both at the same time. If you are dealing in the same industry, you must know your competitors who have an eCommerce marketplace mobile app can easily accomplish a higher conversion rate than your mobile-friendly and responsive eCommerce website.
Owning a responsive mobile website is cool, but having said that to conquer a large number of sales and loyal customers, all eCommerce brands should build marketplace applications. Amazon, eBay, Etsy, Alibaba, BigBasket, and many more are the perfect example of successful multi-vendor eCommerce marketplace businesses that opted for mobile apps. Consequently, their business is able to cater to their audience more conveniently.
When we did a small survey on why people use an eCommerce mobile app for shopping over the same store’s website, we got some reasonable excellent points. The article elaborates those points that even state how 70% of eCommerce sales drive from mobile devices worldwide. And why all eCommerce marketplace entrepreneurs should develop an app in their early phase.
So, without further ado, let’s get you to know the benefits of eCommerce mobile app development services.
1. Creating custom eCommerce mobile app to offer a personalized experience
The mobile application allows you to achieve personalized user experience to the extent that it is imperative for your eCommerce business. User-centric personalization can be based on the users’ locations, behaviors, interests, culture, etc. Highly personalized content to users result in delighted and loyal customers.
Yes, you can obtain personalized user experience over a website, but that will be up to a limited level. For example, you can offer a personalized homepage, send targeted emails, notify discount offers, etc. However, the eCommerce mobile app takes it to the next level.
Integrating AI searches and recommendation technologies becomes easy to study users’ online interactions, preferences, and interests precisely. Using the user insight, you can strategize appropriate discount, marketing, and push notification campaigns to enhance the purchases with strengthening relationships.
2. Create marketplace applications and accomplish enrich user interaction seamlessly
A mobile app enables you to design user interfaces based on your business nature using an array of UI/UX elements, including input controls and navigation. eCommerce app development companies take the responsibility of creating an excellent user interface that can flourish your eCommerce business.
With numerous interactive features available, users can share any product with their friends, save products into favorites, check product alternatives on the app, check out and pay with a few clicks, etc. Such interactions boost the conversion rate and diminish the user bounce rate of your eCommerce market business.
3. Get a competitive edge with advanced optimization possibilities
Today, Amazon is the giant eCommerce marketplace platform. The majority of online customers have experienced their service at least once in a lifetime. Amazon is a true inspiration for all eCommerce entrepreneurs. Nowadays, users expect the same experience from all the eCommerce marketplaces.
At this time, if you don’t have an app, your customer will shift from your website to your competitors’ mobile app. Hence, by developing a full-fledged eCommerce mobile app, you can secure your customers and get a competitive edge over your competitors. Moreover, optimizing app content and elements, including optimum user experience, helps you rank both the app and website.
4. Build an eCommerce application to Reap the most benefits out of the device features
Using devices’ features is one of the magnificent benefits of developing a mobile app for a successful marketplace business. Mobile app developers code and create the in-app functionality to leverage such features. An app asks users to grant permission to access their smartphone storage, camera, GPS, connect with social media, etc.
It is an added advantage that comes in handy to deliver a remarkable user experience that lasts for long. Furthermore, it significantly shortens the time and secures payment methods that uplift the brand credibility. Consequently, it turns up the conversion rate.
5. Faster app speed result in more conversion rates
The bonus you get with the mobile app is the speed of interaction with your brand. Mobile apps tend to be faster than any responsive web development. Mobile applications store data locally on users’ devices. It eliminates the need to fetch the data far from servers like websites and enhance the data retrieval speed.
The technologies used in the back-end of the mobile app are the main reason behind the speed. Sophisticated frameworks and techniques used to create marketplace apps make it faster than the script used for website development.
6. Be in touch with prospects even without an internet connection
Offline accessibility coming with the mobile apps is just a great boon. Mobile apps work faster and keep updated users with the relevant product or service your eCommerce marketplace offers offline. The specialty of accessing the app offline leads to reliable and consistent user engagement with the brand.
Checking previous order history or wishlist can help a user make a purchase on the app. However, to perform a task on the app, the user will require an internet connection. Nevertheless, with a website, you cannot acquire this user engagement influencing feature ever.
7. Leverage Artificial Intelligence technology to the fullest extent possible
It is another customer-winning aspect of mobile apps over websites. The Mobile app development company can help you integrate and reap the benefits of cutting-edge technology to the fullest extent. Using state-of-the-art technology like Artificial Intelligence, you can be far ahead of your competitors.
Voice Assistants, Image Recognition, and Augmented Reality are a few advancements that many eCommerce companies have already integrated with their brand. It lets you empathize with your users and create an honest relationship. For example, with AR, users can visualize the product, clothes, or furniture, and make an effective decision. It further prevents regretting the product later.
Want to know more?
Marketplace app development has a treasure of benefits to be explored than an eCommerce website development. Websites are useful for brand recognition and educate your audience about your service and products. But if you want to thrive like Amazon and eBay, you need to replicate their strategy will-nilly.
The world-level advice is to hire an eCommerce app development company in India for striking eCommerce applications. The reason being, an eCommerce mobile app development cost in India is comparatively low. Besides, you will not require to compromise in quality or any advanced features.
